Where We Came From
halfwine.com was established by people who have more than thirty years' experience in buying half bottles for their own consumption; putting our money where our mouth is, so to speak. We have seldom been able to get what we want retail so we have traveled the world to source our wine. (See more about our travels here.)
As our knowledge of where to go to get our wine increased, so we began to think that other wine lovers could benefit from our hard-earned (okay, pleasurably-earned) experience.
The tipping point came when we came across graze.com who post fruit, nuts etc. to people’s desks on a daily basis. They went from 0 to 80,000 packs per month in 6 months. Sending things to people’s work suddenly didn’t seem so outrageous. Half bottles are small and one can quite easily fit a couple into a laptop bag, weighing less than the average notebook PC; so a delivery could quite easily be taken home over a few days.
Moving from a hobby to a business was a fantastic journey. You’d be amazed at how much wine that is imported by reputable wine merchants just isn’t that good, irrespective of the price. We certainly learned that we would not sell any wine based on reputation. We have tasted every wine that we offer. And in fact, we periodically open up every single wine we offer, and taste them all again... but not (well not quite) all at once!